For the first time in three years, Tom Brady isn’t the top-selling player in the National Football League.

Kansas City Chiefs quarterback and Super Bowl Most Valuable Player Patrick Mahomes bumped the 42-year-old Brady from the top spot this past season, cementing his status as the face of football, Sportico has learned.

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These numbers don’t include Tom’s latest move and jersey sales, which should give him a nice little boost.

But for now Patrick Mahomes is the king.

Flip the Page to read the report and see the list: