And Ballmer would not rule out changing the logo — and the colors, and perhaps even the nickname itself — when the Clippers move into the new arena.

“We have a once-in-a-lifetime chance to really step our identity up another level,” he said. “I don’t anticipate making a change, but we have a once-in-a-lifetime opportunity, and that is the kind of thing you somehow do in consultation with your fans.”

The name isn’t the problem. 

The new arena should help give them more of their own identity. 

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