It’s almost betting season.  

The sports betting landscape is always changing, but one thing remains constant.  American bettors love the NFL.

Thirty-eight million American adults, 15 percent of the U.S. adult population, are planning to bet on National Football League (NFL) games this season, according to a new survey by the American Gaming Association (AGA).

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The rapid expansion of legal sports betting has provided increased opportunity for millions of Americans to bet safely with a licensed, regulated sportsbook. This year, 7 million Americans say they will bet legally at a casino sportsbook, 1.2 million more than last year, and tens of millions of others will place bets with friends, participate in pools or squares contests or place their bets online.

The survey, conducted by Morning Consult, also found that nearly one-in-four(24%) American adults say they would place a bet on the NFL if it was legal in their state. As legal sports betting continues to expand, fan engagement with NFL games will see an impact:

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