The NFL tackled the politically charged issue of police shootings of black men with an ad that ran during Sunday’s conference championship games.

The spot, which will run again in the Super Bowl, comes as the NFL amps up its social justice messaging in the wake of the Colin Kaepernick controversy.

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The ad, by 72andSunny, stars retired player Anquan Boldin sharing the story of his cousin, Corey Jones, who in 2015 was shot and killed by a Florida police officer dressed in plain clothes, while Jones was waiting for roadside assistance.

Flip  the Page to see the Spot: