Tyson Fury’s foray into the wrestling world has proven to be a public relations masterstroke ahead of the boxer’s Pay-Per-View debut.

Social media announcements made on Friday saw Fury and the WWE benefit from extensive buzz surrounding a match with Braun Strowman.

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Fury and Strowman will go head-to-head at Crown Jewel in Saudi Arabia on October 31.

The clash will be a co-headline affair. In the second main event, WWE Champion Brock Lesnar has been pitted against MMA legend Cain Velasquez. Lesnar and Velasquez became a reality in 2019 when the latter sign up for AAA Lucha Libre, instantly putting him on Vince McMahon’s radar.

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