Doug Flutie is still amazed by this, his name and likeness on a cereal box still mattering to anyone.

Flutie Flakes seemed like a novelty in 1998.

Maybe, he thought, they’d sell a few thousand boxes.

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Instead, they sold 2.3 million.

Now, 20 years later, Flutie Flakes are making a comeback to once again try to raise money for the Doug Flutie Jr. Foundation for Autism.

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