On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.
Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources said.
.@kobebryant $6 million sports drink investment yields massive return: report https://t.co/SLGGjtZRRN
— FOX Business (@FoxBusiness) August 16, 2018
Bryant, who earned $328 million on the court in his 20-year NBA career and a similar amount off it over that time, announced his investment in BodyArmor on the same day he announced the start of his new company, Kobe Inc. He since has formed a $100 million joint venture investment firm with entrepreneur Jeff Stibel and started his own production company, Granity Studios, which won an Oscar in 2018 for best animated short for his “Dear Basketball” film.
Now tell me he’s not a GOAT.