These aren’t your typical fan billboards. LA-based lawyer Jacob Emrani is a Lakers fan and trying to do his part to get LeBron James and Paul George. He has spent an unknown amount of money on TV spots, and now has over 40 billboards around L.A. 

Not surprisingly, he’s an injury attorney. Luckily for him, the Internet has given him plenty of free advertising. 

You can check out more from the Lakers Lawyer fan below. Looks like it’s paying off.