NBA legend Michael Jordan once turned down 100 million dollars for a brand deal that only required him to make a two-hour appearance in 2017.
The six-time NBA champion has become one of the most marketable figures in sporting history, from his Air Jordan brand with Nike, worth over £1billion, to being a major spokesperson for Coca-Cola, McDonalds and Chevrolet.
However, he has remained careful with who he associates himself with even after his playing days.
Jordan’s agent, David Falk, went on WFAN Sports Radio and spoke about some of the brand deals that his client has turned down since his rise to stardom in the mid-80’s.
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