Through a series of community workshops, events and sneaker launches, Jordan Brand is tipping off an experience unlike anything the league has seen. 

The brand’s slogan for the weekend? “Own the Game.”

Charlotte Hornets Chairman Michael Jordan and NBA Commissioner Adam Silver spent the afternoon volunteering at Second Harvest Food Bank of Metrolina for the NBA Cares 

Leave it to MJ to take care of his community. 

There can only be one. 

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