The support along backlash to Nike featuring Colin Kaepernick as a new face of their has been large and widespread. Now, a report from Edison Trends surfaced noting that Nike’s online sales have gone up 31% in the past Sunday through Tuesday.
Initial fears of a hit to sales of Nike after CK became the face of a new advertising campaign may be overblown, as online sales rose 31% from the Sunday of Labor Day weekend through Tuesday compared with a 17% gain recorded for the year-ago period, according to Edison Trends.
— Matt Powell (@NPDMattPowell) September 7, 2018
The company issued a statement where they pointed out many thought sales would drop because of Kaepernick’s inclusion in the campaign.
Because of their inclusion of Kaepernick and the support it received, Donald Trump called out the company via Twitter.
Trump Reacts to Nike's Colin Kaepernick Ad https://t.co/wK8OawqtVE
— SportsGossip.com (@sportsgossip) September 7, 2018
For those who boycotted the brand, and thought they were going to affect the bottom line, you may want to think again. Apparently being in the Colin Kaepernick business is good business.
Colorado Store to Stop Selling Nike Because of Colin Kaepernick Ad Campaign #NFL #Nikehttps://t.co/nh5iWHJq7F
— SportsGossip.com (@sportsgossip) September 7, 2018
