The support along backlash to Nike featuring Colin Kaepernick as a new face of their has been large and widespread. Now, a report from Edison Trends surfaced noting that Nike’s online sales have gone up 31% in the past Sunday through Tuesday.

The company issued a statement where they pointed out many thought sales would drop because of Kaepernick’s inclusion in the campaign.

Because of their inclusion of Kaepernick and the support it received, Donald Trump called out the company via Twitter.

For those who boycotted the brand, and thought they were going to affect the bottom line, you may want to think again. Apparently being in the Colin Kaepernick business is good business.