Snowboarder Shaun White is suing Oakley for continuing to use claims his likeness to promote their product after their deal expired.  Their deal expired on December 31, 2017 and White claims they were still using his likeness to promote their products leading up to, during and after the XXIII Olympic Winter Games

Via The Blast:

According to court documents obtained by The Blast, White claims he had a licensing deal with Oakley and Luxottica (which owns Sunglass Hut) that expired on December 31, 2017.

But White claims even after the deal ended, they “continued to prominently use Mr. White’s name, image and identity, without this consent, in advertising, marketing and promotion for Oakley and Sunglass Hut.”

Their alleged use of his image, he claims, to promote their products included “leading up to, during and after the XXIII Olympic Winter Games … in their products and in large posters in their store windows in South Korea where the games took place and where Mr. White won his record-breaking third gold medal in snowboarding.”

It seems like a bold move on Oakley’s part, especially using his likeness in South Korea right in his face.

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