Holla back.  

The NFL and Jay-Z’s entertainment and sports representation company are teaming up for events and social activism.

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The league not only will use Jay-Z’s Roc Nation to consult on its entertainment presentations, including the Super Bowl halftime show, but will work with the rapper and entrepreneur’s company to “strengthen community through music and the NFL’s Inspire Change initiative.”

Flip the Page to Read the Announcement: 

 

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