According to the owner of a sports apparel store in Colorado Springs, he will stop selling Nike products in his store because of the Colin Kaepernick ad campaign.  First he’s going to sell off what Nike products he does have for half price. 

The store owner isn’t completely insane.

Via The Denver Post:

Prime Time Sports in the Chapel Hills Mall is offering half-price deals on all Nike apparel as a protest to the athletic giant in response to its latest ad that stands in support of former San Francisco 49ers quarterback Colin Kaepernick.

A large sign in the window reads: “Still choosing to stand. All Nike 1/2 price. Just doing it.” Below it is a banner of historic military photos and a letter to Kaepernick from store owner Stephen Martin.

“Mr. Kaepernick, Have your eyes seen or yours (sic) ears heard what these photos are saying that have given you the freedom to express yourself in our United States of America … ?” Martin’s letter says.

Selling off all your Nike merchandise at half price will show Nike.  It’s not on the same level as burning your own merchandise, but it’s close.  

Maybe the two forms of protest will come together and form a super-protest.  That’s right, people will buy the Nike apparel at half price and then burn it.  

That will really show Nike!